Overview
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This textbook is used for: University Of Technology - Broadway 24222- Channel Analysis and Management,
University Of Technology - Broadway 24713 - Marketing Channel Management
University Of Sydney - Sydney
